Buy the right one,
not the available one
We start with a brief, not a listing. Where you'll commute, whether you want resale liquidity or rental income, how long you realistically intend to hold — those answers narrow 40,000 units down to a shortlist of five.
Priced on data.
Marketed properly.
Overpricing costs you more than a discount does — a listing that sits for six months trades below where it would have sold in week three. We price from actual registered transactions in your building, then market it seriously.
Treat it like the
asset it is
Gross yield is a marketing number. We model net — after service charge, vacancy assumption, management fee and DLD costs — and we'll tell you when the honest answer is that the deal doesn't work.
